Greg Maffei will step down as chief executive of Formula One owner Liberty Media at the end of the year.

The Texas-based NFL team are also considered the league’s strongest team brand, ahead of the Kansas City Chiefs and the San ...

This year's Nascar Cup Series playoffs averaged 2.3 million viewers, a five per cent year-over-year (YoY) increase.

Court hearing starting later this week set to determine whether to approve FanDuel Sports Network RSN operator DSG's ...

Enstone-based team to stop producing F1 engines at end of 2025 having manufactured power units at French base since 1977.

FanDuel and Verizon are among the sponsors of streaming giant Netflix's coverage of two NFL Christmas Day games.

Media rights agreement will see the company receive exclusive rights to broadcast games in Thailand, Cambodia, and Laos.

Adidas had tabled ‘eight-year, US$40m’ offer Extension reportedly finalised ahead of period stipulated for contract ...

GST founded by Olympic gold medallist Michael Johnson Athletes signed up for the league include Sidney McLaughlin-Levrone and ...

EFL chair suggests Premier League is undervaluing English soccer pyramid Parry hopes regulator can break deadlock over ...

SportsPro speaks to Binance's Sarah Dale about why she believes crypto sponsorship activity is set to return to its previous ...

Sport has long been considered a platform for brands to reach millions of potential customers on television and through other forms of media. However, in response to evolving consumer ...