Copywriters often work with valuable brand assets, and may be writing as the ‘voice’ of the brand. Copywriters recognise their privileged position at the heart of an organisation, and take precautions ...

Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Copywriters need a good foundational knowledge of marketing as a function. Copywriters must be comfortable using language. In some copywriting roles this means using language to convey ideas or to ...

Why do copywriter charges vary? Copywriters are free to charge fees that reflect the value they offer. More expensive copywriters will typically have more experience, a history of successful projects, ...

Do I fit in on LinkedIn anymore? No, I don’t think I do. But I’m okay with that. …hold any intention of ‘scaling’, ‘levelling up’, or ‘smashing’ anything in the way of business. Making enough of a ...

« Tone of Voice: Define and Apply a Distinctive Voice Business planning for freelance copywriters » ...

« AI for Copywriters – Use AI Tools to Generate Ideas and Content Content Design – Training Day » ...

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Thanks to the 422 copywriters who gave up their time to complete our wide-ranging survey, and to the sponsors who make this report possible. Our survey finds that, while more copywriters are concerned ...

Search our directory of 310 copywriters.