Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.

Fox News Channel led all networks, averaging 10.3 million viewers in prime time. Other leading networks included MSNBC at 6.0 ...

To further its reputation as a mainstream music discovery source, TikTok is expanding its music-sharing tools.

Infiniti ranks second and Jaguar ranks third in premium and Buick and Subaru rank second and third in mass market, according ...

The electronics retailer is rolling out a new series of ads, with Gram, its tiny holographic spokesperson, offering plenty of ...

The infant and children's clothing brand is expanding the campaign, focusing on the season's predictable low moments.

Google’s major change in AI Overviews (AIO) for search that allowed ads to serve up changed advertising. Since Google updated ...

The company said the full-year outlook is for an organic revenue shortfall in the low double digits. Company shares traded ...

Eli Lilly, on the verge of the first consumer ad campaign for its Zepbound weight loss drug, has helped the Obesity Action ...

Meta is rolling out a new ad display option that automatically selects and places advertising media across different ...

California resident Victor Cho alleges that Paramount violates the Video Privacy Protection Act, a Reagan-era law that ...

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