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Marketing Week
1 天
Diversifying marketing and M&S’s triumph: Your Marketing Week
From M&S scooping Brand of the Year at the Marketing Week Awards to B2B marketers facing pressure to deliver leads, it’s been ...
Marketing Week
5 天
Starbucks needs to cut the crap from its brand positioning
The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...
Marketing Week
2 天
Airbnb returns to ‘roots of affordability’ to fuel future growth
Airbnb’s CEO admits the travel accomodation business had “drifted” from its focus on affordability but says it will be ...
Marketing Week
2 天
Legal giant Linklaters appoints first CMO
Prior to joining Linklaters, Weener was fractional chief marketing and communications officer at tech scale-up Globacap, ...
Marketing Week
2 天
M&S, Warner Bros. Discovery and Lidl win big at the Marketing Week Awards
The 2024 Marketing Week Awards winners were revealed at a ceremony in Leicester Square last night, with Warner Bros.
Marketing Week
2 天
Marks & Spencer wins Brand of the Year accolade
Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, ...
Marketing Week
2 天
Sainsbury’s Christmas ad an early favourite among consumers, data suggests
Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, ...
Marketing Week
5 天
Coca-Cola updates ‘Holidays Are Coming’ ad with new AI-generated version
Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...
Marketing Week
2 天
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Despite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price ...
Marketing Week
2 天
Talent Trailblazer Award winner revealed
John Doe Group’s Unlocked Internship Programme has won Marketing Week and the Advertising Association’s Talent Trailblazer ...
Marketing Week
2 天
PwC’s Antonia Wade named Marketer of the Year
The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards ...
Marketing Week
5 天
Waitrose aims to keep ‘conversation going’ with two-part Christmas ad
Waitrose is doubling down on its commitment to be bolder in its advertising, with an interactive whodunnit style campaign.
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