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Marketing Dive
13 小时
Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands
Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...
Marketing Dive
14 小时
FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships
The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the ...
Marketing Dive
14 小时
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...
Marketing Dive
14 小时
Wesson recasts gender roles in Thanksgiving campaign
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
Marketing Dive
15 小时
How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign
The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...
Marketing Dive
1 天
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told ...
Marketing Dive
1 天
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The strong Q3 earnings mark the 11th straight quarter that The Trade Desk has posted a greater than 20% revenue gain. Customer retention for the quarter remained high at greater than 95%.
Marketing Dive
1 天
Heineken USA names new CMO focused on brand building
Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...
Marketing Dive
1 天
Sociable: How will Trump’s second term impact social media companies?
The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...
Marketing Dive
3 天
Editorial Team
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Marketing Dive
3 天
Data/Analytics
It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.
Marketing Dive
4 天
TV advertising drives brand results: Here’s what the numbers say
Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...
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