In a world of high expectations of brands and users demanding personal tailored messaging, how can marketers develop strategy based on first-party data?

Why do ambitious marketers become CIM members? Joining our global marketing community extends beyond just support - you'll discover an environment dedicated to nurturing and advancing your career. It ...

As Generative AI tools advance at an unprecedented pace, it’s no longer a matter of if AI will shape your marketing strategies, but how you can strategically employ it to gain a competitive advantage ...

Editorial Gaming: the new premium marketing frontier? 20 September 2024; id="Layer_2" data-name="Layer 2"> As the gaming ...

Read to discover how aligning purpose and brand creates the foundation for determining balance between sales activations and ...

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