The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

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Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...

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The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...

The research showed campaigns like Aldi’s Kevin the Carrot and Coca-Cola’s Christmas trucks stand out for their timeless ...

From the rise of “IJBOL” to the proliferation of group-chat slang to nostalgia for the early aughts, 2024’s search trends ...

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During peak periods, the pressure is on brands to maximise impact and drive results, but focusing only on quick wins can ...