According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...

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In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the ...

As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...