Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...
But photo essays have changed. Over the last decade, web publishing technologies — including web browsers and file formats — have improved by leaps and bounds. A good photo essays today is more than a ...
Ever opened a webpage and found an impenetrable wall of text waiting for you? It’s overwhelming and visually exhausting — not to mention boring. Content marketing professionals and publishers alike ...
The not-at-all unique story of how we increased Shorthand’s blog traffic by 10x in 8 months — and what went wrong along the way. The biggest threat to success in content marketing is short-term ...
Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...
Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...
At the time I was deep into university studies, on a stodgy diet of academic articles, doorstop-sized books and dry syllabi. Listicles — sometimes known as list articles or list posts — felt like the ...
If it’s been a while, you’re not alone. A lot of content on the web today is generic and visually underwhelming. Of course, that isn’t because publishers lack the creativity or desire to build ...
Have you ever taken a picture and it's turned out blurry or too dark? If you have — like most of us — then you probably need to learn about ISO. ISO is a number that represents how sensitive your ...