Unlikely as this might seem from social media platforms, we’re living in a golden age of science communication. As newspapers and magazines struggle to fund specialist science reporters, it might seem ...

Have you ever taken a picture and it's turned out blurry or too dark? If you have — like most of us — then you probably need to learn about ISO. ISO is a number that represents how sensitive your ...

With no-code publishing platforms and nonprofit annual report templates, designing a high-impact annual report has never been easier. Build stunning, interactive annual reports with Shorthand. Create ...

The most engaging visual stories on the web are built with Shorthand. Browse examples from iconic brands to inspire your next project.

Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...

Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...

Over half of Esquire magazine’s greatest stories ever published are profiles. Being profiled in Vogue or The New Yorker can make or break celebrity careers. When someone has a brand to hype up, a ...

But the second dominant trend — forgive the contradiction — is that content outside of social media is actually getting longer. As we explain in our guide to longform content, media and marketing ...

A research report is a document in which a researcher presents the results of an original study. In the past, research reports were published as PDFs. But as you will see from the examples in this ...

Can't get enough of The Craft? View all of our articles in the library.

But until relatively recently, truly multimedia storytelling simply hasn’t been an option for most content professionals. Multimedia content has typically required developers and web designers to ...

It’s easier than ever to paywall your content. But before you do so, you need to make sure you can produce content that is worth paying for — and produce it at scale. When most people think of content ...