Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were ...

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles ...

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

Steve is currently the CEO & founder at twelfth, a boutique marketing agency that specializes in GTM growth and demand generation. Prior to founding twelfth, Steve held several marketing leadership ...