Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...

November 6 @ 11:00 am - 11:45 am | Virtual ...

As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, ...