Brands got a closer look at how their holistic retail media strategies can connect them with the right customers at the right ...

Concerto's hire of its new managing director aims to reflect the rapid growth of the advisory firm across French, African, ...

The collaborative climate campaign is scheduled to launch in 2025, and aims to reposition the issue of climate change in the ...

The burning candle creative was part of a global Essays for Peace campaign, spanning 40+ cities and 15,000+ screens across ...

Several brands are using the Snap AR environments to highlight their contributions to the Kingdom, and feature exclusive ...

Matt Hogle from Pinterest and DMS' Ziad Khammar are questioned about ROAS, lower funnel value, brand safety, ad relevance, ...

Heinz launches special green, brandless packaging in an effort to connect with consumers in celebration of Saudi National Day ...

MSL's Sophia Boudjemaa writes on how the industry needs to move past the target audience as a measure for effective ...

Joe Dickinson, Chief Music Officer at WithFeeling said, "Keith’s leadership will help us achieve our goal of becoming the ...

MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...

"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...

There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.