Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around
Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.
Loss-making Burberry puts focus back on outerwear in turnaround plan
Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.
Burberry’s turnaround plan: what to make of shares jumping 22% despite losses?
Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core strengths.
Burberry Ramps Up Turnaround in Effort to Revive Brand
The luxury group said it was taking steps to cut costs and change its pricing strategy, after it slid to a first-half loss on sharply lower sales.
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by "inconsistent brand execution."
New Burberry boss ‘acting with urgency’ after half-year loss
Burberry’s new chief executive said he was “acting with urgency” to stabilise the British luxury brand as it reported a half-year loss on falling revenue. The company, which has had a challenging time over the past year amid a downturn in luxury spending and a botched strategy to move upmarket,
Burberry launches turnaround plan as posts loss
Troubled British fashion house Burberry on Thursday announced cost-cutting plans after posting a loss, with the global luxury sector pressured by weak Chinese demand.
8 Men’s Outerwear Options That Make Great Gifts (Psst: You’ll Want to Steal Them, Too)
PSA: Aritzia makes a men’s fit of its iconic Super Puff jacket. If you’re shopping for someone who lives in a colder climate, ...
Millennials defend wearing ‘classic’ ’50s outerwear — despite scorn from others: ‘A timeless piece’
One naysayer tried to remind millennial women that they “have options” and said her generation should “retire” this ...
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Burberry's Bold Return to Classic Luxury
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
The best winter jackets and coats for women
Whether you’re ski touring or just visiting a wintry city, these insulated and weather-proof jackets will help keep you warm.
Huge REI Black Friday sale — 23 deals from Patagonia, Smartwool and The North Face start at $6
Patagonia Multi Trails Shorts 8" (Men's): was $79 now $54 @ REI Whatever adventure awaits you, these Patagonia shorts are up ...
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Get winter-golf ready with this warm outerwear
In some parts of the country, it feels like winter is already here. Brave those cold temps with this warm and stylish ...
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...
A Louisville student's mission help veterans
To help them out, a Louisville student is making her mission to provide hundreds of warm outerwear kits to homeless veterans ...
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Noize Outerwear: Sustainable Style for the Modern World
The holiday season is just around the corner, and it’s time to start thinking about the perfect gifts for your loved ones and ...