By using automated content recognition, Beatgrid can measure cross-platfrom ad exposure by individual as well as the ...

In the race to harness the transformative power of generative AI, companies are betting big – but are they flying blind? As billions pour into gen AI initiatives, a stark realit ...

When you track the right metrics, you're able to fine-tune your approach, prioritize the right leads and invest in strategies ...

This transition from POCs to real-world applications has presented new challenges, particularly when it comes to measuring ...

Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real ...

The challenge ramps up Tuesday for Tom Izzo and Michigan State basketball, as the Spartans face No. 1 Kansas in the Champions ...

African heads of state and government are calling for the continent’s vast natural capital to be considered when measuring the Gross Domestic Product (GDP) of their countries. In a communique adopted ...

Northern India encountered the recurring annual pre-winter event of air emergency where the Air Quality Index (AQI) readings ...

The lack of headline-grabbing, violence-inciting foreign disinformation in this year's elections is in equal parts a ...

History is working against Darren Rizzi and the Saints as they take on their most bitter rival in the Atlanta Falcons ...

In today’s fast-paced, automated world, where generic solutions are often marketed as universally applicable and customer ...

According to the Test Kitchen, the best sauce pan is actually a saucier—which is similar to a sauce pan, but with rounded ...