The reason, of course, is the brand’s collab with Shaun the Sheep, who took centre stage for last year’s ad and (because Barbour and Aardman both know a good thing when they see it) is back for more.
Barbour have delivered perhaps the sweetest Christmas advert of 2024, with a cute film featuring Shaun the Sheep. The beloved Aardman character has paired up with the premium fashion brand once more ...