This year’s freakout: Batting helmet ads. The German workwear manufacturer Strauss has purchased space atop all MLB playoff helmets, which is why you’re sitting at home asking “WHAT THE HECK ...

Minor League Baseball batting helmets will feature the STRAUSS logo starting in 2025. Additionally, MLB helmets for all games played in Europe over the next three years will also display the same ...

FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB Photos via Getty Images) So why was the change suddenly made? Well, MLB reached a new ...

But MLB waited until the postseason to make quite the league-wide change. As the NL and AL wild-card series got underway on Tuesday, fans noticed that all the batting helmets had a massive ...

Major League Baseball made an equipment change for the 2024 playoffs that wasn't exactly subtle. The league placed ads for the company STRAUSS on the side of all batting helmets once the ...

The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home. FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB ...