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FCB worked with Spotify’s ad sales teams to create custom RFPs Imagine you’re a media planner. Your job depends on your ability to show ROI, so it’s no wonder that when it comes to RFPing ...

is introducing a supply-side platform dubbed Spotify Ad Exchange to grow its automated advertising offerings. Axios said the platform would let Spotify boost ad spending efficiency for bigger ...

Speaking at the event, Spotify CEO Daniel Ek remarked, “By delivering a best-in-class video offering uninterrupted by ad breaks, combined with Spotify’s flexibility and ubiquity, we can ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar ...

Audio streaming platform Spotify has partnered with The Trade Desk, an omnichannel advertising platform, to work on launching its own ad exchange—or supply-side platform (SSP ... learnings to come ...

Smarter, faster on what matters.

Spotify is testing a new supply-side platform called Spotify Ad Exchange (SAX), aimed at enhancing its automated advertising services. According to Axios, the platform will allow Spotify to ...

Need a break? Play the USA TODAY Daily Crossword Puzzle. Hmm, can you edit your personalized Spotify Wrapped playlist? The answer is no, you can’t edit your Spotify Wrapped. But there’s ...

Spotify is reportedly piloting an ad exchange, or a supply-side platform (SSP), to help scale its automated ad offerings. In doing this, Spotify will reportedly be able to capture more ad revenue ...

Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with ...