Although a company is broadly free to adopt promotional and marketing strategies best suited to its own business and the market in which it operates, the law does intervene to control and regulate ...

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

Retailers face ad fatigue as digital overload turns off consumers. To stay effective, brands need personalized, meaningful ...

Digital marketing tools can be used by businesses of any size, and some techniques allow interaction ... or apps, enable businesses to personalise promotional materials and offers for specific ...

Convincing older business owners to invest in social media can be difficult. They can be more comfortable with marketing methods of the past, and they can be reluctant to learn about the newest ...