Limerick City and County Council has been shortlisted for the City Nation Place Award 2024 in the category of Best Communication Strategy – Place Brand for its campaign, A Different Kind of Energy.
The 12th edition of Kerala Tourism’s flagship event Kerala Travel Mart on Friday saw several foreign buyers expressing hope that with a marketing strategy aligned with a sensitive approach, human ...
In a world where every tap of the finger can send a brand soaring to new heights or crashing down into obscurity, digital marketing has been heralded as the ultimate game-changer. With endless ...
In a world of high expectations of brands and users demanding personal tailored messaging, how can marketers develop strategy based on first-party data?
Andy Headington, chief executive of specialist digital marketing agency Adido, shares practical tips and advice for homeworkers and small independent travel agents ...
With the rise of digital marketing, some prematurely declared traditional marketing outdated. SEO, PPC and social media got all the attention, overshadowing other important strategies. This tunnel ...
Hollard Insurance, a subsidiary of Hollard Ghana, the country’s favourite insurer, has been recognised with the prestigious Marketing-Oriented Insurance Company (General) of the Year award at the 2023 ...