Adopting a flexible pricing model and a culture of testing can provide the agility to cater to diverse customer segments and ...

Retailers use dynamic pricing to adjust their prices based on demand, competitors and location. Here's some tips for how to ...

I recently published our 2024 Strategic Pricing Survey findings, which uncovered significant insights into law firms’ ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Many view these pricing strategies as “milking” the customer. Shoppers today value transparency, yet dynamic pricing sends ...

Learn about the difference between transfer pricing and standard cost and how companies decide what to charge for products ...

ST. LOUIS — Consumer packaged goods (CPGs) manufacturers are honing their value proposition via a blend of pricing and innovation, yet their strategies don’t always align with those of ...

This unexpected trend invites further examination into how hotels and agencies can analyze data to set up smart, dynamic pricing strategies for one-time events. Presidential campaign stops ...

Read the report to find out: Which restaurant segment is leading the pack in 2024? What strategies have helped Shake Shack and Texas Roadhouse sustain visit growth while raising prices? What impact ...

The future price of hydrogen can be greatly influenced by the development of infrastructure such as creating a network for transporting and storing hydrogen, which is crucial for its widespread use in ...