Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Retailers use dynamic pricing to adjust their prices based on demand, competitors and location. Here's some tips for how to ...

The future price of hydrogen can be greatly influenced by the development of infrastructure such as creating a network for transporting and storing hydrogen, which is crucial for its widespread use in ...

In this article, I’ll break down some of these strategies to help you become a more informed shopper. Let’s learn some of the most common pricing tactics that can be used to encourage ...

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). These techniques are beautifully ...