Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...

As a channel, it remains key to growth for many retailers. But the era of the DTC brand as we know it is over.

In 2014, Adidas partnered with the hip-hop star after he parted ways with Nike. Ye’s Yeezy line with Adidas was key ...

Nike has extended its apparel partnership with the NBA and WNBA until 2037. From the Portland Business Journal. Nike has inked a 12-year extension of its partnership with the NBA and WNBA to ...

To celebrate the launch of the Nike Ja 2, Foot Locker and Nike have partnered with Morant to create an unforgettable three-day basketball-themed activation for the city of Memphis. A scary ...

SAN ANTONIO — UTSA Athletics announced on Wednesday they will have a new apparel partnership with Nike and Game One starting on June 2, 2025. “We are excited to partner with Nike and Game One ...

“Since our league’s inception, Nike has committed to a shared vision for girls and women’s basketball,” said WNBA Commissioner Cathy Engelbert. “Our continued partnership is an ...

The new store features Foot Locker’s ‘Home Court’ experience – a premiere multi-brand basketball destination, developed in partnership with Nike and Jordan Brand. Foot Locker Home Court blends ...

Nike has inked a 12-year extension of its partnership with the NBA and WNBA to provide uniforms for the leagues, the company announced Monday. The partnership, dating to 2015, now is set to ...

“Since our league’s inception, Nike has committed to a shared vision for girls and women’s basketball,” said WNBA Commissioner Cathy Engelbert. “Our continued partnership is an ...