Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves ...

Troubled British fashion house Burberry on Thursday announced cost-cutting plans after posting a loss, with the global luxury ...

BURBERRY will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes ...