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In a striking demonstration of his artistic evolution, Atlanta's powerhouse rapper Lil Baby has unveiled his latest single ...

At 12:30 p.m. ET on Nov. 20, Ad Age will host a roundtable with members of Gen Z to hear what brands are catching their eye, ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Targeted marketing is different from other approaches as it focuses on delivering a curated message to the clearly defined target audience. It effectively helps you to grow your business, generate ...

Lucas Cridland discusses how radio can better position itself to attract advertisers and remain a powerful tool in the ...

the best app marketing strategies, how much it costs, and, of course, the top mobile app marketing companies to hire for your app’s promotion. To build success with mobile marketing, marketers need to ...

If meeting consumers where they are on the shopping journey has become an oft-repeated mantra over the past few years, it’s ...

Discover how rule-breaking leaders drive real workplace change by eliminating outdated practices and promoting meaningful ...

Are you aiming to find new audiences, improve your product offering or optimize your marketing mix ... spot seasonal ...

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...