For years, Google took the same 20 percent commission for ad transactions that ran through its platform, even though it was ...

Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale ...

A new TikTok trend is taking over social media: brands sharing videos where the marketing scripts are written by Gen-Z.

Purchasing another attorney's name as a keyword is all about attorney advertising, Chief Justice Stuart Rabner said. Attorney ...

Here are a few of the most notable quotables from the first two weeks of the Google ad tech antitrust trial in Virginia.

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th ...

On the occasion of Google's 26th anniversary let's look at its journey and how the search engine giant revolutionised how we ...

Search Engine Land » PPC » How to create and optimize Google Ads custom segment audiences Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken ...

Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of ...

In the ever-evolving digital landscape, optimizing your website for search engines is crucial for increasing visibility, ...

In conclusion, PPC companies are essential for creating a strong multi-channel marketing strategy. They help businesses connect with customers in a meaningful way, ultimately driving sales and growth.