GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...
FX was named the North American and the global marketing team of the year at the Global Entertainment Marketing Academy of Television Arts & Sciences’ inaugural GEMA Awards event on Thursday.
Partnership aims to integrate Etihad Guest Miles and Smiles platforms, enhance destination marketing efforts, and explore business and knowledge-sharing opportunities ...
Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform its marketing approach. Facing an over-reliance on promotions and a ...
Rare Beauty, the cosmetics brand founded by singer and actor Selena Gomez, launched its first global brand campaign, titled “Every Side of You,” per details shared with Marketing Dive ... including ...
NEW YORK, Nov. 04, 2024 (GLOBE NEWSWIRE) — Insider, a leading AI-native omnichannel experience and customer engagement platform, today announced a $500 million Series E funding round led by General ...