"Legend has it, the original owner's wife thought the logo looked more graceful ... "So, it's a deliberate design choice that has become an iconic part of the 7-Eleven brand!" ...

The lowercase 'n' in the word 'Eleven' is not a recent addition but has been a deliberate design choice since the logo's 1968 redesign. According to a 7-Eleven spokesperson, the decision to use a ...