In a recent presentation at the 25th Annual Pharmaceutical and Medical Device Ethics and Compliance Congress, Catherine Gray, ...

America's evening network news programs are still heavily sponsored by pharmaceutical products, but direct-to-consumer (DTC) TV ads are not enough to drive patients to visit their doctor to ask ...

Direct-to-consumer (DTC) e-commerce, an online-only business model, appeared to be a surefire path to success in previous years. Facebook ads were relatively inexpensive, and acquiring customers ...

The Seven Network has launched REDiQ4U, a feature providing direct access to consumer insights data platform ... "With the ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

The U.S. Food and Drug Administration ( FDA) now requires TV and radio drug ads to be clearer and more direct. The new ...

In a survey, these executives singled out direct-to-consumer advertising of prescription medications as the single factor most responsible for rising costs. But when it comes to devising solutions ...

The FDA spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay ...

and a strategic pivot away from brick-and-mortar retail to concentrate on its direct-to-consumer channels. Key financial metrics revealed a revenue of $48.3 million, a decrease from previous quarters, ...

The Scout Motors Terra and Traveler are expected to launch in 2027. Scout's SUVs will be available at a direct-to-consumer factory store, eschewing the traditional dealership model. These models ...