We believe brands go through fashion cycles lasting around 5 years and our forecasts for more near-term pressure on Gucci reflect those. We still expect the long-term margin for Gucci to be below the ...
Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative ...
Creative branding is pivotal in helping businesses cater to their customers' needs using marketing approaches that grab attention and spark interest. Crеativе branding goеs beyond convеntional ...