From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. The new Paramount logo is the fleece vest of entertainment ...

The Italian graphic designer Emanuele Abrate is targeting what he calls the worst logos ever and redesigning them for a fresh ...

IDW Publishing has revealed a new logo at New York Comic Con as its marks its 26th anniversary in the industry, but fans are ...

It starts with a grid. Handwritten and painstakingly measured out atop this year’s design, a piece of 8 by 11 printer paper ...

“I wouldve thought it was tampered with,” a commenter said. But Isabelle clocked it as being the new KitKat logo the brand ...

You don't have to live at an estate to name your house, y'all!

Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its iconic ...

Several firms refuse to even privately disclose the size of their team. Perhaps they fear it would make them look bad.

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He oversaw almost entirely the publication of Letters and Papers, Foreign and Domestic, of the Reign of Henry VIII. The Paston Letters represent a similarly important work. The Letters reveal the ...