Chili peppers contain capsaicin ... Thus, they came up with Truff — a luxury hot sauce brand that combines fiery peppers with earthy truffles. There are several hot sauces in the Truff line ...
Brand challenge: How can brands in low-involvement categories break the 'commodity' curse? Suffering the same fate with other condiment brands, CHIN-SU chili sauce struggles to create connection with ...
(Yes, in this case, if you want to get technical, David is Goliath.) You can now buy various brands of new-school chili sauce, or chili oil, or chili crisp, or chili crunch, or whatever you want ...