"It just so happens that, coincidentally, Deion was in market for a sunglasses deal at that same time, and Blenders was on his radar," Fisher explained. "But he wanted it done [in 2023] – not ...

Coach Prime took the criticism in stride -- and to the bank. The 'Prime 21' Blenders sunglasses that Sanders regularly wears have become a viral hit. More than a million dollars' worth of the ...