Barilla is looking to make your next plate of pasta a little more cheerful for the holiday season. On Tuesday, the pasta maker announced it's launching a brand-new pasta shape, Barilla Snowfall. “ ...
Only she was met with disappointment when she entered the pasta aisle. In her video, which now has 1.7 million views, she zooms in on the shelves. There isn’t a box of Barilla Cellentani in sight.
The MMROI project at Barilla aimed to revolutionize our marketing operations through the strategic use of advanced AI and data analytics. With over €4bn in annual revenue and operations in over ...