The Toys of Joy holiday campaign implements a variety of in-store holiday activities and events that emphasize interactive ...

In 2024, Barbie celebrated her 65th anniversary. On International Women's Day, the brand created celebrity-inspired dolls ...

Join our festive giveaway for a chance to win 1 of 5 amazing prize bundles including a Monster High® Haunted High School, an ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

The high-street retailer's expert toy buyers have revealed their top 10 toys for Christmas. This year the top picks focus on ...

National Charity League Del Norte chapter is an iconic organization and at this year’s Fall Fashion Show hosted by the class ...

The couple transformed into a near-identical recreation of Barbie and Ken from the vintage Florida Vacation set that hit ...

The company behind toys like Barbie and Hot Wheels is about to get a lot better at its job of “just beach” with its new ...

LEGO, Bluey, plushies and more are filling the shelves at Basingstoke's new toy store. Toytown officially opened its 31st store in Basingstoke's Festival Place on Saturday, October 26, just in time ...

Now that the 2024 Walmart Toy Deals have been released, we’re exploring major savings on brands like Barbie, Disney, Playstation and more.

According to Redditors, Target's employees have been trying to keep perfectly good items — like this Barbie doll — out of ...

Mattel's solid margins and cost controls add value amid stagnant revenues. See why we recommend MAT stock as a low-risk buy ...