“Everyone knows and loves the Meow Mix jingle, but listening to anything for 12 hours is no easy task,” said Steve Persico, chief creative officer, at Leo Burnett. “The Meow-a-Thon is a fun way for ...
For quite a while, sunshine pop, which had its heights in the late sixties was denigrated by many due to part of its roots in all things easy listening (think Burt Bacharach, Bossa Nova, advertising ...