The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

The saga between Kanye West, now known as Ye, and Adidas has concluded with a truce. The German sportswear giant reached an ...

Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...

After a period of separation, Kanye West and adidas have reached an agreement settling all legal disputes. As previously ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

Continuing a recent winning streak, Adidas ... Excluding Yeezy sales from both this year and last, currency-neutral revenue grew 14% in Q3, according to a company press release.

Adidas expects to sell its remaining Yeezy inventory at average cost, adding around €50m in sales, with no further contribution in the fourth quarter (Q4). Credit: Shutterstock. adidas has reported a ...

“The sneaker releases ... his Adidas collaboration since its announcement. Following showings at New York Fashion week that generated less than favorable reviews for both YEEZY Season 1 and ...

Nike is already reaping the benefits of Adidas ... under new CEO Bjørn Gulden left by a lack of a replacement for Yeezy. February is the first major month of the year for sneaker releases ...

In addition to popular Yeezy silhouettes, he also helped propel general release footwear by Adidas ... It does feel like Adidas' new CEO Bjorn Gulden is starting over. His first order of business ...

The company ended its partnership with West’s popular Yeezy fashion line and ... In October 2023, The New York Times reported that Adidas ignored a decade’s worth of West’s alleged ...