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7 小时
‘Consumers crave more than holiday spirit’: Ad execs on the trends of Christmas 2024
Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from ...
Opinion
7 小时
Opinion
The 6 marketing trends I’m betting on in 2025
Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, ...
10 小时
Adland creatives on the trends they predict for 2025
Ash Hamilton assistant creative director, BBH: “By 2025, AI will have replaced all creative jobs – including mine – and ...
10 小时
My Creative Career: Pearls of wisdom from top creatives in 2024
The Drum’s profile series sat down with some of the industry’s most influential innovators in 2024, from companies including ...
8 小时
Ad of the Day: Vipps takes on Apple in action-packed spot
Vipps is stepping up as the first alternative to Apple Pay for iPhone users in Norway, offering a new way to pay via an app. To celebrate this milestone, the brand has unveiled a playful ad campaign ...
1 天
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
1 天
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to ...
Opinion
1 天
Opinion
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader ...
1 天
2024’s 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
Opinion
1 天
Opinion
Strap in - 2025 is expected to deliver an M&A ramp up and here’s why
Omnicom deals - Flywheel in January and Interpublic in December - which got us all excited. Green Square's Tony Walford ...
Opinion
1 天
Opinion
We are really bad at predicting the future. But there is a way
It is that time of year when supposed future-gazers impose sweeping changes in business. Darren Savage, head of strategy at ...
The Drum
1 天
TBWA\Media Arts Lab pulls back the curtain on Apple’s holiday ad
The brand’s holiday campaigns have long been celebrated for their ability to blend technology with heartfelt storytelling and ...
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