Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Copywriters often work with valuable brand assets, and may be writing as the ‘voice’ of the brand. Copywriters recognise their privileged position at the heart of an organisation, and take precautions ...

Copywriters need a good foundational knowledge of marketing as a function. Copywriters must be comfortable using language. In some copywriting roles this means using language to convey ideas or to ...

Designed to promote Wink Bingo’s new “Winkly” online magazine, this advertorial formed part of the brand’s wider strategy as part of a comprehensive campaign.

I’m a copywriter, editor and consultant who specialises in helping brands to make an impact and build deeper relationships with their audiences. Formerly Editor-in-Chief at Which?, where I led an ...

Over the past ten years, I've created content for a range of industries — business, entertainment, healthcare, hospitality, fitness, retail, travel, technology — and everything in between. I'm proud ...

Why did you choose a career in copywriting and how did you get into it? I’d always loved writing and was told I had a flair for it. I did my degree in Journalism, and my first “proper” job was as a ...

Copywriters are responsible for conceptualising and writing the words and ideas in advertisements and marketing communications. Copywriters can work in a wide variety of settings, including ...

“At Coombeshead Academy, we give every child the environment they need to help them grow and reach their full academic potential. Our outstanding teaching staff challenges all abilities to help every ...

I'm a copywriter, freelance health journalist and content producer, writing for newspapers, magazines, websites and more. I have nearly 20 years experience contributing features to publications ...