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More About Advertising
21 小时
Happy holidays from everyone at MAA
As the year draws to a bumpy close for many in business - optimism in the US contrasting markedly with more, mostly ...
More About Advertising
1 天
MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad ...
More About Advertising
1 天
Polly McMorrow exits IPG’s McCann – joining Brim start-up looks likely option
It's hardly surprising that some senior IPG execs are contemplating pastures new with the mooted takeover by Omnicom and now ...
More About Advertising
4 天
Ultimate Christmas dilemma: Iberia airlines puts travellers to the test
Every Christmas there's a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for 2024. At ...
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4 天
MAA Ad of the Week: DFS ‘let your bum do its thing’ from Pablo
Remember when post-Christmas winter sales were a big thing? People queuing up all night to bag a sofa, I seem to recall Next ...
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5 天
Zoopla’s sweaty take on moving house
More (property) moving tales: this time Lucky Generals for Zoopla. As with Neverland for Rightmove, it's easy to see why ...
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6 天
Make My Money Matter enlists Benedict Cumberbatch to put out a rather large fire
Make My Money Matter is trying to persuade us to persuade pension funds not to invest in companies trashing the rain forest, ...
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6 天
Live out the ultimate CMO life. But first, survive the agency party
Here's the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some ...
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6 天
Can Kellogg’s’ Cornelius rival KFC’s swagger?
KFC's contemporary reincarnation by Mother (not a Colonel in sight) has won won numerous plaudits and now Kellogg's is giving ...
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5 天
Pitch politics: Asda, Ocado, Havas and Uncommon
Clients aren't so worried about account conflict these days Omnicom CEO John Wren remarked loftily (and optimistically) when ...
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5 天
Neverland’s Richard McGrann picks his Desert Island Ads
Let’s be clear. I love OOH. I love radio, social, PR. The lot. But if I’m going to be stuck on a desert island bereft of movies, books, my beloved PS5 and a face painted on a football, I’ll take some ...
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