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Marketing Week
1 天
The Marketing Week Podcast: Award-winning marketing and PwC’s CMO on career resilience
In this episode, we interview our Marketer of the Year Antonia Wade, and discuss why M&S is the worthy winner of Brand of the Year.
Marketing Week
1 天
Diversifying marketing and M&S’s triumph: Your Marketing Week
From M&S scooping Brand of the Year at the Marketing Week Awards to B2B marketers facing pressure to deliver leads, it’s been ...
Marketing Week
2 天
Airbnb returns to ‘roots of affordability’ to fuel future growth
Airbnb’s CEO admits the travel accomodation business had “drifted” from its focus on affordability but says it will be ...
Marketing Week
2 天
Sainsbury’s Christmas ad an early favourite among consumers, data suggests
Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, ...
Marketing Week
2 天
Legal giant Linklaters appoints first CMO
Prior to joining Linklaters, Weener was fractional chief marketing and communications officer at tech scale-up Globacap, ...
Marketing Week
2 天
Brand Purpose
ITV – Staying true to its brand purpose: ITV’s bold move with ‘Mr Bates Vs the Post Office Aldi UK – Get a taste for sport – ...
Marketing Week
2 天
How skillful data use helped Channel 4 achieve its biggest E4 audience
The broadcaster’s targeted approach saw it bridge the viewing gap between the UK and Australian versions of hit reality show ...
Marketing Week
2 天
PwC’s Antonia Wade named Marketer of the Year
The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards ...
Marketing Week
2 天
Marks & Spencer wins Brand of the Year accolade
Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, ...
Marketing Week
2 天
M&S, Warner Bros. Discovery and Lidl win big at the Marketing Week Awards
The 2024 Marketing Week Awards winners were revealed at a ceremony in Leicester Square last night, with Warner Bros.
Marketing Week
2 天
Talent Trailblazer Award winner revealed
John Doe Group’s Unlocked Internship Programme has won Marketing Week and the Advertising Association’s Talent Trailblazer ...
Marketing Week
2 天
B2B Marketing
As account based marketing (ABM) gains traction among B2B giants like PwC and Thomson Reuters, how can it best be used to increase marketers’ strategic reach?
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