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Marketing
3 天
Unlocking the consumer mind: The business case for neuromarketing
Neuromarketing offers a more precise, scientific approach to understanding consumer preferences and decision-making processes ...
Marketing
3 天
Marketing industry appointments and new business in September 2024
5 September: Sean McCaull has been promoted to chief experience officer. In his new role as CXO, McCaull will oversee both ...
Marketing
4 天
The marketers’ roadmap for implementing AI
The vast array of AI initiatives reflects its potential to revolutionise business strategies profoundly. Read the marketers' roadmap for AI.
Marketing
4 天
The importance of teaching marketers how to use AI platforms
When AI became mainstream, it didn’t just enhance our already hyper-connected world; the technology transformed it entirely.
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