Price comparison websites do a great job helping consumers find good deals, but they can they also be a useful tool for businesses. Rachel Miller finds out how to use price comparison websites to ...
Value-based pricing means setting a price customers are willing to pay based on the perceived value to them of your product or service - not on the cost of providing it. Pricing strategist Mark ...
Before you consider raising or lowering prices, review the costs involved in producing your goods or services. Look at everything from manufacturing and marketing to insurance and salaries. Assess ...
Digital payments involve the transfer of funds through digital channels without the need for physical cash or checks. The process is facilitated by digital payment processing, which relies on ...
The main retail principle to master is: the customer is king. They should be at the centre of your business, and everything you do must revolve around customer needs. Knowing your customers, and ...
Social networks such as Twitter, Facebook and LinkedIn offer a chance for small businesses to connect with customers. Your profile is often the first thing new contacts see, so it has to work hard.