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Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple ...

Geomarketing vă ajută să găsiţi răspunsul la întrebările de business referitoare la poziţionarea în piaţă şi să vă folosiţi resursele eficient pentru a genera un volum mai mare de vânzări. Care este ...

Since 1934, GfK's Retail Panels have been a reliable source of comprehensive and impartial market insights. Expanding beyond sectors like Technical Consumer Goods and Fashion, GfK Belgium now ...

2月29日，顺德燃气具商会2024年度会员大会顺利举行。GfK中怡康厨小事业部总经理施婷受邀代表GfK参加会议，并发表《2023年厨卫及燃气具市场总结》报告。 GfK中怡康厨小事业部总经理施婷 报告从全球科技消费品市场和中国厨卫市场发展现况入手，通过消费需求 ...

Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print; radio broadcasts could only be heard on a ...

Am 14. Mai fand unser diesjähriger RegioGraph Praxistag 2024 als hybride Veranstaltung statt. In sechs Vorträgen konnten die Teilnehmenden in Nürnberg und online die Geomarketing-Software RegioGraph ...

Drawing on insights across the globe, this podcast talks about research, innovation, and discovery that will help you understand today's consumer to prepare you for tomorrow's marketplace.

52% of auto intenders (consumers in the market to buy a vehicle) would remove a vehicle from consideration if it does not offer the right technology. With so much on the line, industry stakeholders ...

Der Außendienst ist die kostenintensivste Form des Vertriebs. Es ist daher für Unternehmen mit Außendienst oder Serviceregionen essenziell, Ressourcen gezielt einzusetzen und Streuverluste zu ...

The average per capita purchasing power in Europe amounts to 18,768 euros in 2024. However, there are significant differences between the 42 European countries: people in Liechtenstein, Switzerland ...

2023年，亚太地区的消费者与2019年相比有了很大变化。企业在疫情期间悉心维护的客户，未来可能不再是其目标客户。 来自全球的多重因素在很大程度上推动或加速了亚太消费者在未来预期、生活方式、消费预算和价值观等方面的变化，他们对优先事项的定义也 ...