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creativebrief.com
1 天
Unlock Gen Z’s spending power this Black Friday with mobile marketing
Whether indulging in a self-care splurge or hunting for the best bargains, Gen Z is expected to show up in full force this ...
creativebrief.com
1 天
NHS England and M&C Saatchi spotlight the signs of a stroke
NHS England and M&C Saatchi’s new ‘Act F.A.S.T’ campaign aims to raise public awareness of the signs of a stroke. As part of ...
creativebrief.com
1 天
Lego Christmas cat celebrates the power of play
Move aside Santa, ‘Cataclaws’ is here to celebrate the power of play in a festive campaign from Lego. The upbeat campaign, ...
creativebrief.com
2 天
Why personal style matters
Just like that, all semblance of personal taste and choice seemingly eroded under the weight of keeping up with a trend, ...
creativebrief.com
2 天
Shelter appeals for donations for children at Christmas
The space-themed campaign from Don’t Panic appeals for donations and exposes the harsh realities of homelessness in winter.
creativebrief.com
2 天
Gen Z comes of marketing age
Generation Z, born between 1997 and 2012, have always been well-connected and are the world’s most diverse generation to date ...
creativebrief.com
2 天
John Lewis takes audiences on a journey to find the perfect gift
Embracing the spirit of ‘giving knowingly’ the final, long-awaited instalment of John Lewis’ three part golden quarter ...
Opinion
creativebrief.com
3 天
Opinion
The importance of Bystander Training in creating a safer advertising industry
Pippa Glucklich introduces TimeTo’s new Active Bystander Training product to equip people with the skills to intervene safely ...
creativebrief.com
3 天
Why Gen Z’s use of groceries as a status symbol should give brands food for thought
Kristy Snell, Creative Director at Chuck Studios, on building brand loyalty within a generation turning to food & drink to ...
creativebrief.com
2 天
Gap champions individuality with ‘Give Your Gift’ campaign
Gap shows that it is in tune with its consumers by tapping into creator culture and highlighting the range of its offering.
creativebrief.com
5 天
Radio X takes immersive branding to the next level with Yellowstone takeover
Paramount+ UK has teamed up with Radio X to celebrate the return of acclaimed cowboy drama, Yellowstone. A two week campaign ...
creativebrief.com
5 天
Shaun the Sheep is back for Barbour in festive spot
Shaun the Sheep is back for another seasonal campaign for lifestyle brand, Barbour.
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