The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million ...

CTV advertising continues to drive significant growth for Magnite, CEO Michael Barrett told investors on the company’s Q3 ...

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

DoubleVerify has successfully wooed numerous former Moat clients, including P&G, Dish, Charter, Inspire Brands, Kellogg's and ...

Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

Opera Ads doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search ...

News Corp blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” ...

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan ...

Walmart is testing a mobile app that would open the locked plastic barricades that are now commonplace on store shelves.

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

Seemingly everyone is making a push into retail media nowadays. But most don’t have enough data and inventory to make it work, like Google and Meta do. TikTok, Snap, Pinterest, Walmart and other huge ...