How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

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Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

The Top 100 Digital Agencies Report lists the UK’s top 100 digital marketing, design and build, technical and creative agencies. These are ranked on their fee income from digital activities in the UK.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...