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Campaign Middle East
1 小时
Impact BBDO’s Ali Rez represents MENA for climate campaign meet at the UN
The collaborative climate campaign is scheduled to launch in 2025, and aims to reposition the issue of climate change in the ...
Campaign Middle East
1 小时
Backlite lights a candle on 15 screens in Dubai for International Peace Day
The burning candle creative was part of a global Essays for Peace campaign, spanning 40+ cities and 15,000+ screens across ...
Campaign Middle East
2 小时
Snap launches multi-brand augmented reality campaign for Saudi National Day
Several brands are using the Snap AR environments to highlight their contributions to the Kingdom, and feature exclusive ...
Campaign Middle East
2 小时
What value does Pinterest offer to MENA brands and advertisers?
Matt Hogle from Pinterest and DMS' Ziad Khammar are questioned about ROAS, lower funnel value, brand safety, ad relevance, ...
Campaign Middle East
2 天
Paul Pogba features in ‘Imagine More’ Beyond – Omniyat campaign
The Paul Pogba campaign aims to bring emotion and imagination back into a real estate sector that has become overly focused on transactions. French football star Paul Pogba has featured in Beyond’s ...
Campaign Middle East
2 天
Raffles pins it on the butler with new global campaign
The luxury hotel and resort brand has launched its newest global campaign themed entirely around its signature butler service.
Campaign Middle East
3 天
Future of AI in PR: A ‘powerful ally’ that can help humanity win
"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...
Campaign Middle East
3 天
Aaron Starkman to chair Big Global Awards judging
There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.
Campaign Middle East
3 天
MullenLowe MENA lifts Campaign of the Year – MEA award at New York AME Festival
MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...
Campaign Middle East
3 天
Publicis Groupe builds commerce marketing with Mars United acquisition
Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.
Campaign Middle East
3 天
Why creativity still matters more than data
Everyone, especially brands, agencies and marketers, is so obsessed with and engrossed in the data dump that they have turned ...
Campaign Middle East
3 天
UAE, KSA consumers want AI clones to vet ads, shop for them by 2035
The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...
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