MBC Media Solutions (MMS) announced the adoption of ‘KSA TAM’, a newly introduced TV and streaming audience measurement system, during an event held in Riyadh on November 7th. The adoption was ...

The campaign featuring Shaquille O'Neal will be carried across broadcast, radio, billboards, digital and social media for a ...

AI is revolutionising OOH by enabling dynamic creative optimisation (DCO), which allows ads to adapt in real-time based on ...

The Dubai Turtle Rehabilitation Project at Jumeirah Al Naseem has released over 2000 turtles since its inception. This June, ...

Ailidh Smylie, the former Managing Director of Socialize, will spearhead the expansion of The Brill Collective’s social media ...

With new trends springing up, it is becoming important for brands to consider which trend is worth jumping on and which ones to be ignored.

Bayut’s TruBroker campaign aims to redefine trust in real estate by spotlighting top-performing agents in Dubai.

Squatwolf marked the opening of its first store in Dubai Mall with an activation that connected community engagement with a ...

Alshaya Group's Hemalatha Subramanian looks at how brands need to step up their ethical marketing efforts to cater to ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

Athar Awards honoured 51 winners, celebrating the strength and growth of Saudi Arabia's creative and communications sector.

Hills Advertising's Sami Al Mufleh shares his take on cutting through the digital noise, measuring effectiveness and the ...