Apple is sorry for its culture-crushing iPad ad. The tech giant's commercial for the new, ultra-thin iPad Pro models caused an uproar after CEO Tim Cook posted it on X, with a caption reading ...

Apple last week released iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 with the first set of Apple Intelligence features on ...

Artists use the iPad to create great things every day, and a new video shared by Apple shows how it's left its mark on the NHL. On Friday, the Apple Canada YouTube channel shared a short video ...

Apple had intended the ad to send the opposite message, that its ultrathin iPad Pro could power an array of creative activities that previously required individual tools. Apple introduced the iPad ...

Apple apologized Thursday for a widely panned iPad ad showing time-tested artistic tools — paint, a piano, camera lenses — getting crushed in a hydraulic press. Cribbing a viral trend ...

In the ad, a hydraulic press squishes a piano, a trumpet, books, paint cans — and then reveals the new iPad Pro. The sentiment that this was "off" was immediate — to many, it was a dystopian ...

Apple today shared a new ad that highlights how artists used the iPad Pro and Apple Pencil Pro to design personalized artwork for seven NHL goalie masks being worn during the 2024-25 season.

in a statement released to marketing publication Ad Age. The video was meant to demonstrate how creativity has been compressed into the latest iPad. But celebrities including Hugh Grant and ...